Well-Trained Words That Work For Pet & Animal Health, Pet Loss & Grief, and Lifestyle Brands

Fetch on-demand copywriting delivered with clarity.

Speak with clear messaging to your ideal audience.

Unleash strategic support to improve performance and drive growth.

I offer copywriting, content marketing, audits, and consulting to brands that enrich the lives of animals and the people who love them, as well as select lifestyle brands.

I’m Carol Bryant.

Strategic copywriting & consulting for pet, animal health, pet loss, and lifestyle brands built on 15+ years of industry expertise that honors the human-animal bond while driving real business results.

The right messaging doesn’t shout; it resonates.

For more than 15 years, I’ve helped pet, animal health, pet loss, and lifestyle brands communicate with heart and clarity through consulting, copywriting, and content strategy.

Here’s what that can look like:

Copy Audits & Consulting to identify gaps and opportunities in your messaging.
Strategic Copywriting that blends emotion with conversion.
Content Marketing that builds visibility, trust, and connection.

Ready to strengthen your messaging and get results?

Let Me Help You Succeed

WHY SHOULD WE WORK TOGETHER?

My profound understanding of the pet industry has enabled me to tap into a multi-billion dollar industry and has proven to be a lucrative source of success for my clients.

I stay up-to-date with pet industry trends, research, and consumer demands for high-quality pet products and services.

It takes a special combination of skills, knowledge, and experience to write copy for veterinary practices, global suppliers, and those who care about the health and well-being of pets.

Put my background in the animal health and wellness industry to work for you.

Community can make or break a lifestyle brand. Without a people-first/pets-first strategy, your brand will not succeed. Let’s tap into your audience’s pain points and solve them like Inspector McGruff taking a bite out of the crime.

Using bespoke copywriting and content strategy, I’ll train your audience to click, repeat, and spread the word.

With 15 years of experience optimizing content for search engines, I’ll use SEO best practices to serve your copy and content to your audience(s) at the right time and in the right place.

Get To Know Me Better

How I Can Help You

Your business deserves a thought leader who dedicates her life to understanding and specializing in:

Pet Industry

Your pet product or service faces increasing competition in the global pet industry (worth $222.93 billion+).

Do you struggle to:
* Retain customers and brand loyalty?
* Differentiate yourself from competitors?
* Balance quality with affordability?

I will:
* Dig deep to identify your customers’ pain points.
* Create a personalized content marketing strategy.
* Differentiate your brand to establish a competitive edge.

Veterinary/Animal Health

The veterinary and animal health industry faces unprecedented times and competitive pressure.

Do you want to:
* Keep the fluff in the exam room and out of your messaging?
* Stand out in a crowded marketplace while maintaining ethical standards?
* Adapt to changing consumer preferences and expectations for pet care?

I will:
* Tailor original messaging to resonate with your target audience.
* Focus on storytelling, not story-selling to provide value to your client base.
* Stay on trend with new insights and animal health research.

Lifestyle Brands

More than products and services, you sell a particular lifestyle and set of values your brand represents.

Do you find yourself asking:
* Am I consistently addressing the needs and desires of my customer base?
* Do I focus on building emotional connections with my audience?
* How does my brand differentiate itself from others in the same space?

I will:
* Create engaging copy to align with the interests and pain points of your target audience.
* Use language that highlights shared values, community, and belonging.
* Help identify gaps in the market your brand can fill.

View All My Services

Client Testimonials

I’ve worked with hundreds of clients over the past decade and a half. Here’s what some of them have to say about me:

Carol is a punctual and creative team copywriter who takes the time to understand our brands thoroughly. She excels at working on diverse projects, such as newsletter content, product descriptions, corporate slideshows, and voice and tone guides. Additionally, Carol is deadline-oriented and consistently exceeds expectations to fulfill our requirements.
Marcela Vega
Senior Brand Manager, Synergy Labs

This one-woman dynamo is knowledgeable in so many relevant areas of expertise related to my needs in the pet community. She has an eye for details that others miss, and her work ethic is of the highest quality. I know I’m getting the very best writer, PR pro, and innovative thinker. I recommend her to anyone in the pet industry.
Yvonne DiVita
Co-Founder, BlogPaws

Carol is one of the finest professionals I have worked with over the years. She never misses a deadline or promises something she can’t deliver. She always goes above and beyond. I highly recommend Carol for her skills as a writer and for her unmatched passion for pets and people all of which comes through in her exceptional work.
Wendy Shankin-Cohen
President, Dr. Harvey’s